Dodge

As established automakers, John and Horace Dodge had the vision of creating high-quality cars that were tough and durable. These attributes were applied to the first Dodge vehicles that rolled off the Main Hamtramck assembly line back 1914.

Since then, the Dodge brand has not only continued to cement its position as THE American “Muscle Car,” but in doing so has also propelled itself further into the zeitgeist. From Dom’s car in the hugely popular Fast and the Furious to buzzy collaborations with well-known streetwear artists, Dodge has become a true cultural icon.

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The Dodge brand already lives in the hearts and minds of consumers everywhere, having built its reputation over the course of a century. Its storied history, commitment to innovation and rugged individualism are hallmarks of the brand, inspiring car enthusiasts to get out there and drive. That same spirit lives on through the licensing program.

Heritage, Power, Style, Performance, Speed and Attitude comprise the main attributes of the Dodge brand. These attributes should be maintained across all brand extensions. Iconic logos, vehicle badges, brand colors like Plum Crazy are staples for Dodge licensed products and can be found on Apparel, Accessories, Garage and Mancave Gear, Toys, Digital Gaming and Health & Beauty.

Dodge Fragrance

The Dodge Charger fragrance captures the brand's attitude, boldness, and power. It opens with citrus and builds with masculine cedarwood and patchouli tones.

Dodge X Lego

Experience the Dodge brand’s power and performance. Kids can play out thrilling action with this impressive 2-door coupe Dodge Challenger SRT Hellcat building set.

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Dodge e-Bike

Inspired by the Dodge Brothers. Introducing a new wave of electric transportation influenced by the modern cycling experience. The 2025 Dodge electric bike is available in the US.

Dodge X Rocket League

The NEXT-GEN Dodge Charger Daytona is featured in Rocket League’s next generation of competition in Season 18.

Dodge Apparel

Dodge lifestyle apparel range at Hollister retail stores and online.

Dodge X Primitive Skate

Dodge x Primitive Skate vehicle inspired custom skate decks and gear.

Dodge X Venum

Venum launched a Dodge Challenger SRT Demon 170 apparel and accessories Collection. The Adrenaline-Fueled Apparel Collection that Packs a Punch.

Dodge X Reason Clothing Apparel

Dodge SRT Hellcat X Zinvo Timepiece

The Dodge brand and Zinvo collaborated on a timepiece that incorporates many Dodge SRT Hellcat DNA elements, the speedometer, aggressive wheel design, rear Dodge badging, coloring and many more.