America's Cup
The America’s Cup is the world’s oldest, continually contested international sporting trophy and regarded as the absolute pinnacle of yacht racing
More than yacht racing, it is a global platform for groundbreaking innovation and technology, inspiring audiences across industries, sporting endeavour and generations. It represents the unique intersection of sport and engineering, where excellence on water begins with innovation on land.
For the first time, Italy will host the Louis Vuitton 38th America’s Cup, with Naples welcoming the world’s most prestigious sailing competition in the Spring and Summer 2027- bringing the event to one of sailing’s most iconic coastlines.
The journey begins with the Louis Vuitton 38th America’s Cup Preliminary Regatta in Sardinia, with the port city of Cagliari hosting the openingregatta of the on the ‘Road to Naples 2027’ from 21–24 May 2026.
The America’s Cup’s distinctive identity is defined by its iconic trophy, high-performance yachts, and strong maritime heritage. These elements translate into a premium consumer products programme to reflect innovation, precision, and excellence.
Accordingly, licensed products will incorporate the event’s visual language, technical aesthetics, and aspirational spirit, creating exclusive offerings that resonate with a global, design-conscious audience.
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