The Open Launches New SS20 Collection In Japan
JAPAN (13 March 2020) – The Open has announced the launch of their new apparel and fashion accessories collection by Grip International for SS20, in a deal brokered by IMG.
Played since 1860 on iconic links golf courses, The Open is the sport’s most international Major championship with qualifying events on every continent. It truly is “Open to all the World”.
The new Spring 2020 collection combines print and pattern designs elegantly, focusing on the brand essence of The Open and interpreted to appeal to the hearts of golf fans of the past
Whilst the new Summer 2020 collection explores the uniqueness of links golf whilst appealing to the next generation of golf fans. It carefully focusses on the golf elements - the land, the sky and the sea - which are translated into abstract shapes, colors and textures.
The collections will launch in Japan and are available to purchase here.