Epic Games Chooses IMG to Develop Consumer Products for FORTNITE
NEW YORK (May 22, 2018) – Epic Games, the game developer and publisher of the popular Fortnite game franchise, has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.
Mark Rein, Vice President of Epic Games commented: “Our players want Fortnite things so badly that they’re making their own stuff! We love that passion and think the time is right to provide them with official, high-quality products. There's no better company than IMG to help us do that.”
Bruno Maglione, President of IMG Licensing, added: “Fortnite has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds. We are looking forward to providing Fortnite’s growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”