Cosmopolitan to Launch Beauty and Audio Electronics, Fashion and Beauty Accessories, and Home Textiles
LONDON (28 November 2018) - Cosmopolitan, part of the Hearst Magazines network, has today announced new partnerships with consumer product designers MPL Home and AROVO to launch a range of new Cosmopolitan products across Europe.
Brokered by IMG, the new agreements will see Cosmopolitan launch its first electrical beauty tools and audio electronics, as well as home textiles, and fashion and beauty accessories.
“Cosmopolitan is extremely proud of this very stylish new range, which puts functional design and utilitarian value at the heart of every product,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. “These licensing partnerships were informed by the enormous social influence we know Cosmopolitan readers have on beauty, fashion and home textiles and we are thrilled to enter the market with MPL and Arovo to extend our brand into these exciting new consumer sectors.”
Natalie Horne, Senior Director of Licensing, IMG, commented: “Cosmopolitan is one of the biggest and most iconic young women’s media brands, which entertains, enriches and empowers them on their journey to be the best. These exciting new products from MPL Home and AROVO will offer women the opportunity to bring the brand’s unique style into their everyday lives.
“These new deals underpin Cosmopolitan’s transition into a leading lifestyle brand, with plans to now target additional product categories such as lingerie, athleisure, and personal care products,” Horne added.
MPL Home’s Cosmopolitan collection will feature electrical beauty products including hair dryers and straighteners; beauty accessories including hairbrushes and makeup tools; and home textiles including bedding, blankets, bed throws and more.
The first collections will launch in October across stores including Amazon, JD Williams, VERY, Express Gifts and TESCO, with the homeware line being released in 2019. The collection will be available in more retailers and countries across Europe throughout 2019.
The Arovo Group will bring ‘fast fashion’ to bags, fashion accessories and audio electronics. The Cosmopolitan collection will include tote bags, shopping bags, handbags, leather bags, headbands, scarves, hats and jewellery, including bracelets, anklets, ring cuffs and more. The electronics and accessories range will include headphones, earphones, phone cases, and portable chargers.
The collections will launch in December 2018 in stores across Benelux, France, Germany, Austria, Poland and Czech Republic, and be available in more retailers throughout Europe from Spring 19.