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IMPS is the official licensor of the little blue-skinned characters, ‘The Smurfs’.

Over the years, IMPS (since 1984) have worked in close collaboration with their agents worldwide to develop successful licensed merchandising programs, retail- and co-branded promotions, publishing activities, broadcasting deals, theme parks, family entertainment centres, live shows, video games, online games, Smurf music, etc that have secured the everlasting success of the Smurfs.

The Smurfs are a part of the everyday lives of young and old alike through derived products such as clothing, food items, figurines, video games and a multitude of other products manufactured by more than 700 partners. You too can be part of the great Smurf family and benefit from 95% brand awareness worldwide.

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