Planet Hollywood, the world’s one and only dining experience inspired by the glamour of Hollywood, was launched by megastars, Sylvester Stallone, Bruce Willis, Arnold Schwarzenegger and Demi Moore, in 1991. The brand became synonymous with the glitz and glamour of movies, entertainment, and hospitality, with Planet Hollywood restaurants expanding to 60 locations across 22 countries and reaching $500 million in sales. Today, Planet Hollywood remains one of the world’s most iconic and aspirational brands, providing world-class food, entertainment and luxury resort experiences to consumers all over the world.
Planet Hollywood has tremendous exposure and reach, with over 42 million tourists annually visiting its flagship location in Las Vegas. The brand’s aspirational, celebrity lifestyle theme appeals to a broad demographic. Along with a 60,000+ square foot resort & casino in Las Vegas, Planet Hollywood’s mixture of upscale and quick-food restaurant locations around the globe also allow the property to attract a diverse set of customers. Planet Hollywood has grown its appeal and presence with families, in addition to a strong retro appeal with consumers who discovered the brand in the 1990’s. Planet Hollywood is the premier authority & destination for all things luxury in Hospitality, Entertainment, and Food & Beverage.
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