The phenomenon of My Little Pony began with classic Pony toys that were introduced in 1983 and instantly became a worldwide hit. 2021 marks a milestone relaunch of the brand and brings a new generation of Ponies the world has never seen before. In addition to the new toy line and consumer products centred around the new movie releasing on Netflix, there will be new series on both SVOD and YouTube and tons of new content and buzz created for the fifth generation of Ponies in the next couple of years.
The next generation of the MLP franchise is set to engage consumers with modern magic for a modern world, allowing expansion into consumer categories which are breaking age and gender barriers. With style guides catering from toddler girls and kids, all the way up to retro look for adults, the brand continues to be popular for categories such as fashion, accessories, footwear, health and beauty, live events and F&B.
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