Elvis Presley was the one who put country music on the map and unleashed a cultural revolution that changed the world. More of a rebel than a royal, he rose up against conformity and popular convention. With his trademark style and voice he used music to punch a hole through both poverty and prejudice.
Elvis Presley has never been more relevant. A hero for modern times, no matter how often those times are reimagined. Elvis Presley speaks to the rebel inside all of us, the rebel that defies convention and strives to forge a path of truth, passion, and individuality. Our purpose is to celebrate the life, music, movies and generosity of the man known as “The King of Rock ‘N’ Roll.”
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