Doritos is the most popular tortilla chip in the world which was first produced in 1966 and comes under the PepsiCo umbrella. For years, Doritos has been advertised heavily during the Super Bowl which is one of the biggest sporting and cultural events. The brand is also considered a ‘Gaming snack’ in the gaming world, an industry which is booming.
Doritos is a cool, alternative brand and all about energy which appeals to millennials . PepsiCo tend to over deliver in terms of creative assets and have put together an extensive style guide including imagery, inspiration and logos.
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