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For nearly 100 years now, the 24 Hours of Le Mans endurance race has developed its global status as an iconic motor sport event on the basis of a single objective: GET AHEAD OF THE FUTURE. Over the past century, this testing ground for automobile innovation has become a universal legend that goes beyond the limits thanks to the exploits of the men and women upon whom its history has been forged. The race has never stopped fascinating both young and old, year after year, with on average 250,000 spectators on track during the race week.

The Centenary of the 24 Hours Le Mans in 2023 will be the most important milestone in the history of motor racing and a year during which all eyes will be on the town of Le Mans, France and its iconic racetrack as the global capital of the motorsport world.

Benefit from the Centenary of the race in 2023 to build a strong collection of products and activate your “24H Le Mans” License. Official Licensees benefit from an access to countless number of assets, legendary posters, global and dedicated Style Guides that enable them to fully integrate their products into the Le Mans myth. Join the Licensing family alongside 80+ other leading companies.

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