One World Trade Center
Inspired by the World Trade Center’s history and architecture, IMG is creating a broad licensing program that captures the promise of the World Trade Center site’s future, while being reverential to the past. The purpose of the World Trade Center licensing program is to allow local and global audiences to create or enhance their personal connections to the site.
The World Trade Center is a global icon and one of the most popular tourist destinations in North America. The 16-acre site serves as an intersection of commerce, innovation, connectivity and culture.
The One World Trade Center brand serves as the identifying mark for North America’s tallest building at 1,776 feet high. The identity acknowledges the broader context of the building in Lower Manhattan while remaining bold, confident and proud, to reflect the building as the world’s largest, greatest piece of commercial real estate.