Professional Bull Riding

The rules are simple. Place a wiry 150-pound cowboy on the back of a hulking, snorting temperamental 2,000 pound bull and see if he can ride the beast for an eternal eight seconds...with one hand strapped to the bull's massive backside.

Headquartered in Colo., the Professional Bull Riders, Inc. was created in 1992 when a group of 20 visionary bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easily stand alone.

More than 1,200 bull riders from the U.S., Australia, Brazil, Canada, and Mexico hold PBR memberships. They compete in more than 300 bull riding events per year on either the elite tour, which is the Built Ford Tough Series, the BlueDEF Velocity Series, the Touring Pro Division, or the PBR International circuits (PBR Australia, PBR Brazil, PBR China, PBR Canada and PBR Mexico). The ultimate goal for PBR athletes each year is to qualify for the prestigious PBR World Finals in Las Vegas where the coveted title of PBR World Champion is decided.

Today the PBR attracts over 1.5 million live event attendees each year with its multi-tiered event structure. PBR is making an indelible impression on mainstream America.

Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It's America's original extreme sport: a captivating, adrenaline charged event with an all-star cast of the greatest bull riders and bucking bulls in the world.

 

Click here to become a PBR Licensee

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