Playboy is one of the most recognized, celebrated and popular consumer brands in the world. Its enduring appeal derives from its fabulous history and unique status in global pop culture.
The Playboy brand conjures the aspirationial lifestyle of the proverbial 'jet-set' - the elite who travel the world and live an exciting and culturally rich lifestyle. For its male following, the Playboy brand has always been about the best rewards for the successful man. Additionally Playboy is a badge empowering young women to feel sexy, desirable and fashion forward.
Playboy's trademarks and images appear on a wide range of consumer products including apparel, accessories, footwear, lingerie, jewellery, fragrances and home fashions. Playboy's licensed products business, including location-based entertainment venues and Playboy-branded retail stores, generates more than $1 billion in global retail sales in more than 150 countries and territories.
Capitalizing on the Company's powerful brand name and its iconic Rabbit Head logo - one of the most recognized symbols in the world - Playboy is a truly global brand, relevant to male and female consumers alike, and respected internationally.
Official Website: www.playboy.com
Territories represented: Asia, Europe, Australia/New Zealand