Jel Sert

The Jel Sert company was named for its original product, a gelatin dessert mix named by combining the words "jelly" and "dessert". In 1929, Jel Sert created a powdered drink mix called Fla-Vor-Aid. These remained Jel Sert's flagship products until the 1960s when the company acquired the Pop-Ice company and its line of frozen ice pop desserts. Later that decade, Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor-Aid line. Fla-Vor-Ice quickly became the leading freezer pop brand in the United States.

In 1991, the company launched the MONDO line of juice drinks and with it a promotional tactic involving the recycleability of their plastic container over conventional individual boxed juice containers.

Otter Pops were acquired by the company in 1996. Similar to Jel Sert's other freezer pops, the Otter Pop brand is perhaps the strongest on the United States' West Coast and features flavor-based characters such as Lil' Orphan Orange, Sir Isaac Lime, and Strawberry Short Kook. In 2000, Jel Sert acquired three other trademarks: Wyler's, a brand of powdered beverage mixes, and the Royal and My-T-Fine brands of puddings, pie fillings, and flan.

Timeline of history:

Bolis, 2010

Jel Sert expands again by acquiring the Bolis brand name that is very strong with the Hispanic community for helados or icesticks.

Wyler’s, 1994 & Wyler’s Light, 2000

Jel Sert acquired the Wyler’s trademark in 1994 to expand its presence in the powdered soft drink category. Wyler’s Light is well known for its convenient low calorie, sugar free products.

My*T*Fine & Royal 2000

Jel Sert acquired the My*T*Fine & Royal brands, each with a loyal following. The Royal brand dates back to 1925 and includes puddings, gelatins and flans. My*T*Fine, a premium cook-and-serve pudding brand, was introduced in 1918.

Mondo, 1991

United States.

MONDO Fruit Squeezers, launched in 1991, has become a well- known brand in the juice drink category. With its convenience and recyclability, MONDO provides more fun for children than a traditional juice-box.

Fla-Vor-Ice, 1969

The brand Fla-Vor-Ice was introduced in 1969 to compliment Flavor Aid, and quickly became the leading freezer pop in the United States.

Pop-Ice, 1963

The success of Flavor-Aid in the 1950’s led to the acquisition of the Pop-Ice company, which was a small company producing unique freeze-at-home pops that offered the opportunity to enter an excit- ing new product category.

Flavor-Aid, 1929

The concept of powered mixes was very popular in the 1920’s and led to the 1929 introduction of the Flavor-Aid line of powdered soft drink mixes

Jel Sert, 1926

The Jel Sert Company was founded in 1926 and remains privately held to this day. Jel Sert’s first product was a gelatin dessert mix called Jel Sert, a name derived from combining “jelly” and “dessert”.

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