Gola products are built on its authentic British sporting heritage, with influences from the fashion arena which incorporate a modern twist. Combining these traits allows Gola to offer a commercially designed range relevant for today’s market and gives the consumer an affordable, high quality original product whilst still remaining true to its roots.
IMG will be working with Gola to extend the brand outside of its core footwear category, into a meaningful cross category authentic lifestyle licensing programme. Heritage and lifestyle fashion apparel will be the main driving force for the programme but other categories will include, accessories, headwear, grooming and social stationery.
With sport heritage making a comeback it is perfect timing for Gola to lead the way and be part of this space.
Official Website: www.gola.co.uk