"The blues was bleeding the same blood as me." - B.B. King
Born Riley B. King in 1925 on a Mississippi cotton plantation, B.B. King began in the music industry as a disc jockey in Memphis before finding fame as a Blues guitarist. His early nickname, “The Beale Street Blues Boy,” was soon shortened to “B.B.”.
Known as the “King of Blues”, he served as a cultural icon, embodying the spirit and sounds of the American South. As a musical ambassador, he dedicated his life to popularizing the Blues genre in mainstream culture. Accompanied by his legendary guitar, Lucille, he performed at least 300 concerts each year around the globe. His music influenced artists such as Jimi Hendrix, Eric Clapton, the Rolling Stones and U2.
B.B. King received 30 Grammy nominations and 18 wins. He was a recipient of the Presidential Medal of the Arts and an inductee of the Rock & Roll and Blues Foundation Halls of Fame. King died in 2015 at the age of 89, leaving a lasting legacy.
BB King’s Licensing program is intended to allow new and existing BB King fans to celebrate his life through merchandise and advertising licensing initiatives. Current licensing partnerships include Gibson Guitars for branded guitars and accessories, TEAC headphones and turntables, and more than a dozen B.B. King Blues Clubs, some of which are on Holland America Line cruise ships.
Merchandise Licensing Program Segments
The Man and his Music.
Creating authentic ties to his life and love of music.
Apparel / Accessories | Musical Instruments / Accessories | Gambling | Media | Collectibles / Gifting
Mississippi Delta History and Culture.
Although B.B. King achieved the highest level of musical fame, he never forgot his roots. In Mississippi, and throughout the Delta, the stories that inspired the Blues live on, stories of struggle and poverty. During his lifetime, BB King contributed to economic betterment of the region and served as an inspirational figure to the region’s youth.
Food & Beverage | Experiential